PSG Institute of Advanced Studies, Coimbatore- Digital Marketing

DIGITAL MARKETING – PSG IAS

• To manage social media marketing activities for PSG Institute of Advanced Studies.
• Strong communication skills along with a customer-oriented attitude.
• Must be proficient in MS Word and PowerPoint for the purpose of creating both verbally and visually engaging reports to the Management.
• Intermediate MS Office skills with demonstrated ability to produce high quality and accurate correspondence.
• Commercial awareness to understand the target educational market and design campaigns accordingly.
• Be actively involved in the email marketing for promotional activities through CRM.
• Builds workflows for sharing information between marketing automation and CRM.
• Assisting and coordinating the social networking campaign/strategy.
• Developing and integrating content marketing strategies.
• Demonstrated ability to convey a sense of urgency, openness to new ideas, inclusion and diversity, integrity, customer focus, and respect.
• Provide creative ideas for content writing on social media.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• To effectively manage the internal workflow and engage prospective leads with all kind of communications till enrollment.

APPLY @ https://psgsonscharities.freshteam.com/jobs

Education Qualification:

Preferable not Mandatory: A Bachelor or Graduate Degree in business, business communications or business administration or equivalent experience.

Experience:

Fresher to 1 year

About the Institution

PSG Institute of Advanced Studies was founded by PSG and Sons’ Charities trust with a vision to become an Institution of excellence in cross border mobility of faculty & students and to promote translational & high-quality research in niche areas of science and technology, as well as to create opportunities to PSG Institutions to collaborate with universities abroad.