Digital Media Executive- PSG Institute of Management, Coimbatore

Roles & Responsibilities:

1. Responsible for creating brand awareness and affinity through various digital platforms
2. Conceptualize, plan and execute marketing campaigns for various programs offered by PSGIM
3. Manage all our digital assets like FB, Instagram, LinkedIn, and YouTube
4. Run PPC and social media marketing campaigns for driving top of the funnel and bottom of the funnel growth
5. Work with publishers and other media on brand promotion, lead generation and conversion
6. Work with admissions team in the creation of marketing campaigns and budget, assist in the preparation of marketing collaterals, evaluate and report key performance metrics for better decision-making.
7. Plan and execute a content strategy to achieve the marketing goals of the Institute
8. Gather and work with market intelligence for better campaign planning and performance
9. Monitor and report key website performance metrics. Deploy strategies for improving the visibility of the website in google search.

APPLY @ https://psgsonscharities.freshteam.com/jobs

Required Skill Set:

1. Proven experience in running campaigns across digital channels like Google ads and Social Media Platforms.
2. Knowledge of SEO ranking signals, on-page and off-page optimization techniques
3. Experience with various website and social media marketing tools for analytics (Google Analytics, Adobe, Similarweb, SEMrush, Ahrefs, Sprout social, Agora pulse, etc)
4. Possess good knowledge of Marketing automation tools and techniques
5. Highly analytical and performance-driven
6. Ability to work with a multi-functional team
7. Ability to work with tight deadlines and targets

Education Qualification: Bachelors or Masters in any degree

Experience:

• 5 to 6 years relevant experience in Digital Marketing
• Certification in Digital Marketing is preferred
• Candidates with relevant work experience in the EdTech space is desirable

About the Institution

PSG Institute of Management, a part of the renowned PSG & Sons’ Charities is one of the prestigious and premier business schools in India. The genesis of the Institute can be traced to the establishment of the Department of Management Sciences in the year 1966 at the PSG College of Technology. Ranked among the top 30 schools in the B-schools ratings, PSGIM has been spearheading change to be in tune with global requirements of management education.