Prathyusha Engineering College Wanted Digital Marketing – Social Media Marketing (SMM) Specialist

Non-Teaching  Staff Jobs vacancy notification announced by Prathyusha Engineering College, Thiruvallur, Tamilnadu Officially for the 2022-2023 academic year. Eligible candidates may apply through Eamil.

Post Date: 3rd February 2022

Name of the College: Prathyusha Engineering College

Opportunity to serve and learn at to be successful in your career at PEC.

Website: www.Prathyusha.edu.in

Job Title :

Digital Marketing – Social Media Marketing (SMM) Specialist

Responsibilities

• Develop digital media strategies with business goals aligned with the company’s vision.
• Create digital content including websites, blogs, articles, animated explainer videos, etc.
• Establish our online presence and create brand awareness.
• Run day-to-day social media and search engine optimization audits to ensure best practices are being used.
• Maintain SEO regular keyword research and other best practices.
• Create a unique brand identity online.
• Create visual concepts for promotional activities.
• Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
• Test and optimize various PPC strategies

• • Lead Generation and Content Research and Analyzing trends,

• Conceptualize and execute campaigns for targetted traffic

Job Requirements/ Qualifications:

•  Bachelor’s degree in communications or Engineering or marketing, or a related field.
• Experienced in Digital Marketing activities like Social Media Marketing, Content and Multimedia Creation, Google Webmaster Tools, Google Ads,
• Certification is Google AdWords and Analytics is preferred
• Content Creation / Graphic Designing / Post creation / Video editing / Ad creation
• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Experience using various analytics software.
• Working knowledge of HTML and CSS.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Ability to work in a fast-paced, high-pressure environment.
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills

Experience:

• 1-3 years of social media experience including planning and managing content

Tools (Preferred)

Keyword Planner, Moz link Explorer, Tubebuddy, MailChimp, Manychat, Ubbersuggest, AllHashtag, hootsuite, Facebook CreatorStudio, Canva, Google Analytics

Platforms:

Facebook |Instagram|Twitter |Youtube |LinkedIn | Google+ |Pintrest |Google Ads

Job Type:  Full-time

Apply Mode: Email

How to Apply: Eligible and Interested candidates are requested to send your Curriculum-Vitae with photo by Email [email protected]

Reference: Official Advertisement

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